10 BENEFITS OF 360 PHOTOGRAPHY FOR KENT BUSINESSES

If a picture paints a thousand words and a video paints a thousand pictures, what can 360 photography achieve?

360 photos, 360 videos and VR (Virtual Reality) are the pinnacle of modern technology. Imagine your customers being able to stand in your wedding venue or prospective clients being given a demonstration of a new product at launch – all in the comfort of their own home or office.

With 360 images, videos and VR, this is a reality. 360-degree photography immerses customers and consumers in a way no other medium can.

360 degree images can be viewed on websites, social media platforms (Facebook/YouTube) and for the ultimate experience, via a VR headset. This means that they are easily accessible and offer your business the opportunity to stand out from the crowd.

In the below article we will explain what 360 photography is, highlight some of the key benefits to businesses in Kent and how it can be implemented by your organisation to drive sales.

WHAT IS A 360 PHOTO?

A 360-degree photograph is an immersive, panoramic image. It puts the viewer in control of what they want to look at within an image. It allows them to look anywhere (up, down, left, right and behind). It is like being in the moment that the photograph was captured!

Try for yourself by clicking and dragging the picture at the top of the page.

This type of photography can also be known as:

  • 360 panoramic photography
  • VR (Virtual Reality Photography)
  • 360 Virtual Tours

360 degree photos are shot on a specialist 360 camera. The camera will usually have at least two lenses, which allows over 180 degrees of exposure. In basic terms, two photos are taken simultaneously and are then stitched together to create an image which can be viewed 360 degrees.

How can 360 images be viewed?

360 images can be viewed on a website, on social media platforms such as Facebook/YouTube or by using VR headsets.

Website images allow the viewer to click on the panoramic image and take control of the view with a mouse (like the image at the top of the screen).

Social media platforms such as YouTube and Facebook permit 360 photos and 360 videos to be uploaded for public or private viewing. Again, simply click and drag in any direction to take a look around the image.

VR headsets can provide the ultimate experience for the user. The VR goggles are placed on the viewer’s head and allows them to view the image as if they were in the scene by moving their head up and down. Left and right and turning around at will.

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10 Benefits of 360 photography for Kent businesses

01

A new and growing marketing platform

The number of active virtual reality users has increased from 16 million in 2015 to 171 million in 2018. Still in its relative infancy, 360 photos can be utilised as a new and immersive marketing platform for businesses to engage with their existing and prospective customers.

02

360 image content is emotive and memorable

By its’ nature, 360 images are immersive and emotive. They conjure up more emotion and engagement than a normal 2D image or video. Thus they become memorable and stay with the viewer. This results in greater ‘word of mouth’ and interaction with your business. As a result, there is a higher probability of the viewer not only returning to your business’s website (because of the rich experience), but also purchasing more often.

03

Eliminates risk and bring customers to you

Immersive images reduce risk in the purchase for prospective customers. For example, consider a family booking their summer holiday. The hotel, resort or holiday home could be showcased in 360 images, providing a ‘real life’ feel for where they will be staying. Traditional 2D images are still relevant, but cannot provide the immersion the 360 images can.

04

Increase competitive advantage with 360 photos

360 images are eye-catching and immersive. This results in more engagement from anyone who happens to come across them. Imagine a social media feed, full of text and images. A 360 degree photo will stand out and engage the user.

As the medium is still young, not many local or national businesses are employing the technology. This is a massive opportunity for businesses to stand out from their competitors and gain a competitive advantage.

05

360 media advertising gives bigger returns (ROI)

360 ads have 3x higher conversion rate than 2D (clicks on ads), 30% higher repeat view rate, and 70-300% increase in user engagement. Source: VEER

06

Multi-platform and user-friendly

Laptops, smartphones and tablets can all be used to view 360 imagery and videos. On a laptop, the viewer simply clicks and drags to what they want to see. Tablets and smartphones, by their design are, handheld so the device can be physically moved to adjust the view.

07

Credibility

Utilising new technology will convey the message that your business is innovative. Utilising new technology suggests you are a business that is at the cutting edge of technology and is likely to be around for a long time. It builds trust and credibility of your brand.

08

Increase dwell time on your website

Employing 360-degree image content will drive dwell time on your website. A recent Google advertising campaign pitted a traditional 2D advertisement versus a 360 ad. The study found that 360 videos motivate viewers to watch more and interact. The result was 41% earned actions (clicks). 

The greater the time spent on your website, the more likely it will result in sales and higher search engine rankings.

09

How does 360 photos help Google Rankings and website clicks?

360 images can be posted on your Google My Business page. This medium is true to life and gives the viewer a dynamic view of the business or location. With your image and business getting more views, this can help drive your ranking up within Google and increase traffic to your website.

See the New Cheveux Google my Business page

10

Increase sales with 360 photography

Employing 360 images in your website and social media platforms will result in increased interest and interaction with existing and prospective customers. It will create an emotional connection with the viewer and become more memorable than traditional 2D formats. The net result will help bring more sales for your business.

WHAT BUSINESSES CAN BENEFIT FROM 360 PHOTOS & VR?

All businesses and organisations can benefit from employing 360 imagery. Here are a few benefits by business type.

Airliners – Drive upsell, footfall and mitigate risk of purchase

Builders, pavers, double glazers, etc. – Mitigate risk of purchase, demonstrate expertise and quality of work

Business Tours (Factories/warehouses) – Drive new business, sell NPD and customer comms

Construction – Mitigate risk of purchase, demonstrate expertise and quality of work

Car sales – Drive footfall to dealers, promote services and sales

Cinemas – Drive footfall and reduce risk

Estate Agents – Upsell to premium listings, widen interest, USP to competitors

Foodservice  – Drive new business, sell NPD and customer comms

Garages/Car Repairs – Drive footfall and reduce risk of purchase

Pubs – Drive footfall and reduce risk of purchase

Colleges – Drive enrolment

Private Schools – Drive enrolment

Private trainers – Drive sales via enrolment of courses

Schools – Drive enrolment

Universities – Drive enrolment

Wedding Venues – Drive booking and mitigate risk of purchase

Private Care Homes – Drive resident numbers

 

Private Hospitals – Drive patient footfall

B&B’s – Drive sold rooms and RevPAR

Hotels – Drive sold rooms and RevPAR

Restaurants – Drive footfall, repeat custom and reduce risk

Attractions – Drive footfall, repeat custom and reduce risk

Campsites and Caravan Parks – Drive bookings and RevPAR

Cruise Liners and Ferry companies – Drive bookings and RevPAR

Football/Rugby/Cricket Stadiums – Drive stadium attendance and repeat visits

Golf Courses – Drive footfall and repeat custom

Gyms – Drive footfall and membership

Holiday Resorts – Drive bookings and RevPAR

Leisure Centres – Drive footfall and membership

Spas – Drive footfall, upsell and reduce risk of purchase

Tanning/Hair Dressers – Drive bookings and repeat purchase

Theme Parks – Drive footfall, repeat visits and reduce risk of purchase

Coffee shops – Drive footfall, repeat visits and purchases

Shops/Farm Shops/clothes/supermarkets – Drive footfall, upsell and repeat visits/purchases

HOW CAN BLUE ORBIT HELP WITH 360 PHOTOGRAPHY?

Blue Orbit Media can help your business to take advantage of immersive 360 photography, Tiny Planets, 360 videos and Virtual Tours. Contact us today to take the next step in marketing your business.

HOW MUCH DOES 360 PHOTOGRAPHY COST?

The simple answer is that it is variable, driven by the scope of the project. Contact us today for a free consultation meeting.

360 Images for ‘Tiny Planets’

A ‘Tiny Planet’ photo is actually a really engaging 2D image, created by using a 360 degree image. Confused? Basically it is a manipulated 360 photo turned into a spherical shape. It looks like a tiny planet.

How Tiny Planets photos benefit Kent businesses

Tiny planets can be utilised by Kent businesses to attract attention to their brand or advertisement. Much like 360 photos, they are eye-catching and will stand out from the normal text and 2D images that we see not only websites, but high ‘clutter’ social media platforms such as Facebook

If shot correctly, a Tiny Planet photograph can be a valuable too in the digital marketing of you’re your business. It will encourage and increase user actions on your post or advertisement. This will ultimately result in your message being noticed and acted upon. Depending on the objective of the campaign, this can only help to generate leads and incremental sales.

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