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Kent video marketing agency

Video marketing is a key media tool for Kent businesses. A video is engaging, memorable and is currently the most popular format for consumers, compared to any other type of content viewed on the web.

To give you an idea of the importance of digital video content, research by Cisco suggests that by 2020, 80% of all consumer traffic will be in video format.

Think about when you view social media platforms like Facebook. We bet you’ll more likely watch a video than read an article?

The largest provider of video content on the internet is YouTube. Launched in 2005, it now has 1.6 billion viewers. The platforms’ viewing figures have increased year on year since launch and by 2021 YouTube is predicted to have 1.9 billion users. In terms of website visitors, it is second only to Google.

In the below article we are going to explain what video marketing is, the benefits for Kent businesses and how Blue Orbit can help your business harness this media.

What is video Marketing?

Video marketing is a 2D video used to engage and promote a business, products and services. Video marketing can be used for many purposes such as building customer relationships, increasing brand awareness, launching new products/services, advertising promotions and much more.

Information that can be promoted in text and images can be displayed more effectively and gain greater visual engagement in video format. Video marketing can act as the platform to present product/service demonstrations, highlight customer testimonials, case studies or even live-stream events.

Why use video marketing?

Video is the most popular medium for internet users. Employing it for any business will be beneficial in comparison to traditional forms of marketing. To emphasise the importance of video marketing, we have picked out some key statistics.

(put the below into an infographic)

  • 78% of people watch videos online every week
  • One minute of video is worth 8 million words
  • YouTube is the 2nd most visited website after Google
  • The average person views 1 ½ hours per day of online video
  • 500 million hours of video watched on YouTube every day
  • 55% of people pay close attention when watching videos
  • Viewers retain 95% of a video message, compared to 10% for text
  •  75% of global mobile data traffic will be in video by 2020

How are digital marketing videos created?

You will probably already know this, but there are a variety of ways videos can be captured. Your own smartphone will have the capability to record video. A video can be created at the touch of a button, which can then be directly uploaded to social media platforms.

This route can be effective, but creating a professional looking video can become complex. Consider the videos you watch online. The film has likely been edited, had titles added, different videos combined, sound recorded on microphones and effects added to make it more engaging. This professional style is likely to better showcase your business’s image, rather than an unedited upload.

How can digital videos be viewed?

You will probably already know this, but there are a variety of ways videos can be captured. Your own smartphone will have the capability to record video. A video can be created at the touch of a button, which can then be directly uploaded to social media platforms.

This route can be effective, but creating a professional looking video can become complex. Consider the videos you watch online. The film has likely been edited, had titles added, different videos combined, sound recorded on microphones and effects added to make it more engaging. This professional style is likely to better showcase your business’s image, rather than an unedited upload.

15 benefits of Video Marketing for Kent Businesses

01

Help customers understand what you do!

If you are in a retail outlet, it is fairly easy to understand what the business is offering in terms of products and services.

On the internet people are less likely to know who you are and what your business does. A video can help by giving businesses the opportunity to explain what you offer like you would in store. It is a great tool for ‘grabbing’ the attention of prospective customers online.

02

Increase engagement with Video marketing

Using video marketing to sell your product or services is likely to be more effective than using traditional methods like simple text. 79% of consumers would rather watch a video to learn about a product or service, than reading text on a web page. For a business this means your advertisements are more likely to be viewed than a still image.

03

Drive website traffic

Digital video marketing has been proven to be effective in driving traffic to businesses websites. 75% of people will go on to view a business’s website once they have watched an online video.

Employing digital videos for your businesses’ ads will get a higher click-through rate than other forms advertising. Link this with a promotion code and you can also measure how effective the ads have been in terms of sales increases and Return On Investment (ROI).

04

Convert video views on your website to sales

Embedding a video on your company landing page can increase conversions by 80%. This is a staggering stat and so simple to implement for all business who have an online presence. The great thing about digital marketing videos is that they can be re-used and placed on any of your platforms at a touch of button.

05

Increase sales with digital marketing videos

Utilising video marketing to promote your business’s product and services will result in increased sales. Research studies suggest 74% of respondents stated they had been convinced to buy a product or service after watching a brands video.

06

Increase brand awareness with digital videos

Having a presence on social media platforms should form part of any business’s digital marketing strategy. Videos are an especially important tool, that can be used to extend the brand awareness of your business, brand(s), products and services.

Facebook recently published data that suggests that the number of average shares per video has doubled in the last year.

Think about when you are scrolling through your news feed on Facebook. There are regularly posts shared by your friends or by friends of your friends. Utilising video will result in more shares and greater exposure for your business.

07

Increase competitive advantage with digital videos

63% of businesses use videos as a marketing tool. That means that 37% do not. In the UK, this equates to 2.1m business who are not employing video marketing.

Incorporating digital video marketing into your online strategy will allow you to gain a competitive advantage over your competitors both locally, nationally and worldwide.

08

Multi-platform and user-friendly

Laptops, smartphones and tablets can all be used to view digital marketing videos. This means that they are easily accessible to 90% of the UK population who are regular internet users. Your digital adverts will be able to viewed by anyone who has an internet, 3G or WIFI connection!

09

Increase your business’s Search Engine rankings

Increasing your portfolio of digital videos is likely to increase your business’s rankings in a search engine like Google and Bing.

Brightcove state that the medium of video drives a 157% increase in organic traffic from search engines. This can be especially beneficial locally when there are a large number of same business types. E.g. builders.

Search engines like Google generally prefer the format of videos and are likely to put a video near the top of search results on page one as they know that this is the preferred method viewers want to take in information online.

10

Engage customers longer with digital videos

Keeping customers engaged on your site is key to increasing dwell time and in turn, generating additional sales. Employing professional digital videos can help.

Visitors that watch a video on a website will stay on the site 2 minutes longer on average and 64% more likely to make a purchase.

11

Digital Video eliminates the risk of purchase and increases understanding

Showcasing your business’s credentials and demonstrating products online is key. Shoppers who view a demonstration video are 1.81 times more likely to make a purchase than non-viewers.

This is further highlighted by the fact that 80% of consumers believe demonstration videos are helpful when making purchases on the internet.

Using demonstration videos and informative text (in tandem) can reduce the risk of purchase for the prospective buyers and clearly increase sales.

12

Give your business personality

As humans, we are not very good at interacting with robots and faceless entities. Video marketing helps eliminate this barrier by giving your business a ‘personality’ and a ‘face’ for consumers to engage with, which is preferred by customers.

A video will allow people to see and hear you, which makes more of an emotional connection. For example, a care home owner could promote the facilities which would likely be better received than a video without a human appearing or just hearing an actor’s voice.

13

Show viewers that your business is modern

Video marketing is seen as a modern way of promoting business, product and services. Your customers will appreciate a business who are keeping up-to-date with technology as it shows them the business is still relevant and likely to be around for the long-term.

14

Digital videos are inexpensive and offer more control

Compared with some forms of advertising (business directories/newspaper advertising), digital video creation can be relatively inexpensive.

Not only this but you have control of when, where and how the video is seen by viewers. This medium offers far more flexibility and can obviously be reused if the content is still relevant.

15

Digital videos can increase the effectiveness of Email Marketing

We are all bombarded with emails every day and most are not of interest to us and are more of a nuisance than a benefit. This means capturing a reader’s attention has become even more difficult.

60% of marketers claim that video marketing can dramatically increase email marketing effectiveness. Furthermore, just by adding “Video” to the subject field of an email can increase open rates by 19% and click-through rates by 65%.

Blue Orbit can help Kent Businesses create digital video content

Blue Orbit Media can help Kent businesses take advantage of digital marketing videos. We have worked with many Kent businesses to promote their businesses, services and products.

Our creative team are on-hand to generate video advertisement ideas for your business or develop and realise the ideas you may have.

Great customer service

There are a lot of web design businesses, but we doubt that they offer the same level of customer service you can expect from Blue Orbit Media. We are always on-hand to deal with any query or request. We pride ourselves on our communication, flexibility and pace to respond to your needs.

The process

Consultation Meeting
Brief Created
Ideas and Strategy Formulated
Client Sign-Off
Production and Editing
Digital Video Launch
Evaluation

How much do digital MARKETING videos cost?

The simple answer is that the costs are variable, driven by the scope of the project. Our packages are bespoke and tailored to the need of your project and business

Contact us today for a free consultation meeting.

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